Legal insight, episode 5: Suspension, retention and monitoring
Takedowns can bring immediate relief for brand owners by removing a serious threat from the Internet. The suspension of a domain name will prevent registrants from adding content to it and will disable emails. Legal teams also need to be up to date with specific registration policies. Legal teams may prefer to monitor the situation and ...
Legal insight, episode 4: Strategic enforcement
As part of a company’s enforcement strategy, legal teams will need to establish a criteria or priority system to determine which domains to recover and the appropriate methods to do so. For example, the UDRP continues to be an efficient and inexpensive method of enforcement. It also applies to most ccTLDs, which either adopt or provide an ...
Legal insight, episode 3: Defensive strategy
Such as sunrise registration periods, blocking services and defensive registrations. Despite best efforts, cyber criminals will always find creative ways to hijack a company’s brand identity through the registration of confusingly similar domain names. This is where the legal team can really shine. Armed with expert knowledge and ...
Legal insight, episode 2: Creating an optimal domain portfolio
Companies cannot be expected to register every possible variation of their brand across numerous domain extensions. Therefore, legal teams need to collaborate with wider business groups such as marketing and IT to create the best registration strategy. Once a company has identified which domain names require protection, the legal ...