Human ingenuity and entrepreneurial spirit remain strong despite the disruptions caused by the pandemic
IP filing activity has grown during the global pandemic, even during the 2020 drop in worldwide economic growth. The strong uptake of international trademarks during 2021 shows how companies seized opportunities for introducing new goods and services as consumer demands shifted and the digitalization of economies accelerated amid the ...
Use existing dot com or use ccTLDs for International Sites? - marketing strategy
International expansion depends on marketing strategy When it comes to deciding whether to use your current dot com site or multiple ccTLDs to go international, it also depends a little bit on what your marketing goals are. If you want to really position these as like, we’re the real estate company for Canada for example, then you ...
Use existing dot com or use ccTLDs for International Sites? - SEO Considerations
SEO Considerations for Expanding to New Countries Building the site on a dot com is a viable approach, but ccTLDs might be preferable. For example, German consumers can be wary of buying anything non-German. This makes it difficult for companies with a non-German specific presence to compete. Not only do you have to prove you have better ...
Does Domain Extension Affect SEO? Here is what Google says
Can I rank internationally with a ccTLD? Can ccTLDs work for a global website? “The answer is yes. While a country code domain name helps our systems to geotarget for that country, it still allows for global visibility. The only limitation is that you can’t specify other countries for geotargeting. For example, if you have a .fr website ...