Legal insight, episode 3: Defensive strategy
Such as sunrise registration periods, blocking services and defensive registrations. Despite best efforts, cyber criminals will always find creative ways to hijack a company’s brand identity through the registration of confusingly similar domain names. This is where the legal team can really shine. Armed with expert knowledge and ...
Legal insight, episode 2: Creating an optimal domain portfolio
Companies cannot be expected to register every possible variation of their brand across numerous domain extensions. Therefore, legal teams need to collaborate with wider business groups such as marketing and IT to create the best registration strategy. Once a company has identified which domain names require protection, the legal ...
Legal insight, episode 1: The role of legal in domain management
Legal teams understand the inherent risk that come with managing a company’s valuable intellectual property.
In fact, the key elements of managing a trademark portfolio are somewhat similar to those of managing a domain portfolio.
As a result, legal teams are in the best position to establish a registration and enforcement strategy.
The advantages of domain hacking
- Originality. The common .com and .org extensions are well known and widely recognized, but they’re also somewhat tired and stale. Adding a rare or new extension to the end of your URL will make your website seem more original — and more appealing to people who haven’t yet seen it. It’s a small touch that can instantly ...