Domain Name Brand Protection Strategies
The majority of high risk point-of-law (POLs) in domain arbitration relate to brand targeting, which has grown at a rate of +11% since 2011. That said, 2.4% of high risk POLs are related to security targeting and three of these POLs have grown consistently and significantly in the last decade: +52% identity theft, +116% email fraud and +27% ...
TOP 10 LARGEST CCTLDS BY NUMBER OF REPORTED DOMAIN NAMES
The top 10 ccTLDs, as of March 31, 2021, were .tk, .cn, .de, .uk, .nl, .ru, .br, .fr, .eu and .it.
As of March 31, 2021, there were 308 global ccTLD extensions delegated in the root zone, including IDNs, with the top 10 ccTLDs comprising 64.3% of all ccTLD domain name registrations.
Source: ZookNIC, Q1 2021
ccTLD as a great way of International digital marketing strategy
There are two main options for choosing a domain for your website: Country Code Top-Level Domain (ccTLD) that ends in a specific country code (e.g. .ae) or Generic Top-Level Domain (gTLD) that is not country-specific and can be paired with organizations (e.g. .org). A ccTLD helps search engines recognize that your website targets a specific ...
What’s the right way to target a specific country with a website?
Geotargeting. Many people trust and feel at ease with a website that is targeted at a specific country, particularly with a country code top level domain (ccTLD) that is specific to their country. A ccTLD is a domain that is specific to a country and tells users in that country that the website is specific to a country. Geotargeting also ...