Sunrise for the new Australian TLD .AU!

Beginning from March 24, the sunrise provides existing registrants in the .au registry with the first opportunity to apply for the .au direct match of their existing domain name. For example, the current registrant of best.com.au will have the first opportunity to register best.au. If you don’t apply for priority status, your matching .au ...

The importance of domain name watching

Using a domain name watching service will help you monitor core rights and design a defense strategy for prioritizing action. First, defines the domain names required for a consistent and effective online presence, as well as the decisions required to abandon obsolete registrations and acquire new ones. Then, sets out the business's future ...

Human ingenuity and entrepreneurial spirit remain strong despite the disruptions caused by the pandemic

IP filing activity has grown during the global pandemic, even during the 2020 drop in worldwide economic growth. The strong uptake of international trademarks during 2021 shows how companies seized opportunities for introducing new goods and services as consumer demands shifted and the digitalization of economies accelerated amid the ...

Use existing dot com or use ccTLDs for International Sites? - marketing strategy

International expansion depends on marketing strategy   When it comes to deciding whether to use your current dot com site or multiple ccTLDs to go international, it also depends a little bit on what your marketing goals are.   If you want to really position these as like, we’re the real estate company for Canada for example, then you ...

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